Why Dealers Are Struggling to Sell EVs: Challenges in the Electric Vehicle Market
Download MP3Current Trends in the Electric Vehicle (EV) Market:
- Average discount on new EVs is $6,000 (over 15%).
- Some vehicles exceed $110,000, indicating a significant market challenge.
- Manufacturers and dealers struggle to move electric vehicles, despite strong government incentives.
Consumer Behavior:
- Increased reports of former EV owners switching back to gasoline vehicles.
- Concerns about the adequacy of the charging infrastructure are influencing decisions.
Market Observations:
- The excitement and hype around electric vehicles may be fading.
- Check local dealerships for available EV inventory and discounts:
- Example: Look for the Ford Mustang at a Ford dealership or BMW's i4 models at a BMW dealership.
- Some regions have yet to experience these price discounts, highlighting varying market pressures.
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