The Expert Podcast

Okay, we've seen TikTok being the king of short videos. We've even seen YouTube create their YouTube Shorts section on their channels. What about long-form television shows? Well, in China, they now have two-minute TV shows. Is this an example of where people's attention spans are getting so short they can't even watch a TV show that lasts 25 minutes? These TV shows are very, very popular. They're kind of taking over the airwaves in mainland China. Is that going to happen in the US?

They can tell a whole story, they can tell a whole episode by consolidating the script and the storyline, and blocking the shots down to 2 minutes, where normally a TV show is 25 minutes. What is this going to do for the advertising industry? What is it going to do for streaming? What is it going to do for binge-watching? Is the arrival of a two-minute television show the new normal for U.S. streaming or for event-based television content production?

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