The Expert Podcast

• Marketing is the lifeblood of all businesses, essential for generating leads and driving sales.
• Many believe sales are the most important, but without marketing success, sales cannot happen.
• If you don’t have marketing, your business is like an ice cream stand in the desert—no one will know you're there.

• Paid Marketing
  • Includes online ads (Google, Facebook, podcasts, video ads) and offline ads (postcards, billboards, TV, and radio).
  • The advantage is knowing exactly where your ads are being shown (quantifiable results).
  • Disadvantages: Expensive, may attract unqualified customers, and doesn’t guarantee sales unless properly monitored.
  • Example: You pay for ads, but you need a significant return on investment (ROI) to make it worthwhile—think 7-9 times the return for success.
• Content Marketing
  • Involves creating content like blogs, articles, videos, or podcasts to inform and engage your audience.
  • It’s an inexpensive method that focuses on providing value without a direct sales pitch.
  • Example: “I Fix It” used free repair manuals to drive customers to their website and sell parts.
  • Challenge: High volumes of content are required for success, as it’s difficult to stand out in a saturated market.
  • Tip: Repurpose content across multiple platforms (e.g., video → podcast → blog post).
• Event-Based Marketing
  • This approach leverages real-world events to generate business opportunities.
  • Can respond to current events (e.g., a plumbing issue caused by water pressure) or create your own events (e.g., webinars, local seminars).
  • The key is to provide valuable information first, without the hard sell.
  • Example: Hosting a free event to educate people on how to protect their homes from break-ins, and then subtly promoting your services.
  • Benefits: Can be low-cost and highly targeted, as you’re speaking to an interested audience.

• Every business can thrive with one or more of these marketing strategies.
• Paid marketing offers direct targeting, but requires careful investment management.
• Content marketing is inexpensive but requires consistent effort and volume.
• Event-based marketing allows you to engage your audience with useful information and minimal upfront costs.
• For further assistance, reach out via our website or book a consultation with a marketing expert.