The Expert Podcast

If you have any kind of retail business or even a business-to-business type of enterprise, you’ve been trying for a long time to get Google search ranking results. That’s where most people find products and services they’re looking for. Here’s what Google looks like: You’ve all seen it; you type in a web search, and results pop up. So, as an example, if you typed in “best deal on a hot tub,” here’s what the results look like. Usually, the first few are paid ads. When you see this word "ad" right here, that means those companies paid for it.

But a lot of people skip over the paid ads and go right to the organic results—what they’re called. This first ranking right here, this rank, will get a lot of free traffic for that business. The second one will get a good amount of traffic as well. Once you get down to three or later, you’re going to find that the traffic will drop off dramatically. If you’re not on the first page, you’re not going to get any traffic from a Google search. Matter of fact, once you get to the bottom of the first page, it’s almost non-existent. So, what you want to do is be right here, in the first, second, or third spot in the results.

Now, how do you do that? Obviously, everybody wants to do it. There are probably a thousand companies that sell hot tubs, but only three are going to be there. How do you get to that level? Well, one of the most common methods of doing it is blog posting. The other reason why this is very common is because it’s the only one you really have control over. The website rankings for a page that have to do with how your site is developed are very subjective. It’s kind of like a black box—Google doesn’t tell you how they rank pages. But if you have a lot of blog posts, your blog posts can show up. In fact, if you look at number three right here, hotspring.com blog, this one is also a blog. In fact, “How best deal on a hot tub?” The name of this blog page is “How much does the hot tub cost?” That’s why that page showed up, because it had to do with the question. This is a blog post titled "How much is a hot tub cost?"

So, by posting blogs on a regular basis for certain keywords and phrases, you can get your company to rank for those keywords and phrases. The problem for many companies is that it takes time. You can’t just post one or two blogs a month. It’s not going to be enough. Even if you did two a month, that’s 20 in a year—it’s not going to be enough to get you that much traffic. So how do you do it? Well, the kind of volume you need is a minimum of 20 or 30 blog posts a month. In fact, if you hit 50 or 60, or up to 100 a month, that’s even better. Now, you’re going to have a thousand blog posts a year.

You don’t need that many to move the needle on traffic. If you post a thousand and maybe even 20 or 30 of them end up ranking high, now you have some free traffic that’ll drive business and revenue. The problem is, you won’t know which 20 or 30 will rank high until you post a thousand. The problem is, where are you going to come up with all that time to sit there and write content 20, 30, 40, 50 times a month? That’s two or three times a day. Somebody’s got to sit down and write blogs for hours at a time. Well, now there’s another way to do it.

You can check out our website, blogvolume.com. We have a service where you can have us create that blog content. It’s called content marketing. You don’t even need to come up with the phrases. You can tell us what phrases you’d like to use for the blog post, but we will analyze your business, your competitors, and the industry you’re in. We’ll see what has the highest ranking for keywords, and we will create the phrases, text, and content for these blogs, and post them automatically on each blog. We’ll put rotating images, calls to action, and all the things you need to have it transfer that traffic to your website. These posts will be on your normal website, in a blog section.

So, if your company is looking to generate more Google authority through blogging and you don’t want to bog down your internal staff, here’s an option to do it. If you have any questions, reach us through our website, blogvolume.com.